SEPTEMBER 2007
The longest Sunflower Fund Bandana Banner: 22m long, 1m wide. 176 bandanas were used to make the banner. The banner will be donated to the Red Cross Children's Home.
Musgrave Centre has always been passionate about its Social and Community Responsibility. They adopted the month of September and launched sewing installations on the 1st September. This activity focused around shoppers purchasing bandanas and donating their bandanas. Seamstresses were on hand to sew these bandanas together which formed part of Musgrave Centre's attempt at the Longest Bandana Banner. Musgrave centre secured R22000 in sponsorship and secured publicity to the value of R135 000. 25 Tenants participated throughout the month and 73% of tenants participated in the fashion show this year vs. 63% in 2006.
Musgrave Centre would definitely like to participate next year (2008) with a fashion element and to break our longest bandana banner that's stands at 22m long.
AUGUST 2007 
Flowers of Hope: Local lass and leukaemia survivor Jamie Lee Caple with motivational speaker Alison, Shelly Centre's Marisa Laister and the Sunflower Fund's Stephanie Berry were all smiles after the well attended and successful ladies breakfast held at the centre.
Shelly Centre participated in the Retail Competition by adopting the month of August. They raised funds and awareness through a coin mile, a spin-a-thon that got the local community involved, a ladies breakfast and a family fun day. Combined with a raffle for a sought after quid bike the centre raised a total of R54 775.81 It was hugely beneficial for the centre as they got a lot of free publicity throughout a six month period.
JULY 2007 
The finalists assisted with a large part of the fundraising through their bandana challenge and selling tickets the Mr and Miss Pine Crest Competition.
Pine Crest Centre adopted the month of July in the Retail Competition and raised a grand total of R35 000. Pine Crest Centre and The Sunflower Fund received over R100 000 of free publicity. A lot of awareness for the centre, The Sunflower Fund, the sponsors and the finalists was created, which gave the promotion a win-win result for all involved.
JULY 2007
Enjoying the Oros Man's attention was Daniel, who was spotted at
Overport City supporting The Sunflower Fund.
Overport City adopted the month of July and raised a total of R8000. The month was a huge success and it was noted that the foot traffic did increase by 12% compared to the previous month. The centre benefited a great deal from the free publicity to the value of R45000 that was gained from the awareness created. Through Sunflower Fund we managed to secure sponsorship to the value of R24750 for events held at the centre.
The tenants were motivated and they noted an increase in sales. The centre proposes to celebrate Sunflower Month again in July 2008.
JUNE 2007
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A giant yellow ribbon was wrapped around the shopping centre for the entire month of June in support of The Sunflower Fund.
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Excited groups of school children gathered at Bluff Towers to participate in a trolley endurance race in aid of The Sunflower Fund.
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Bluff Towers participated in the Retail competition by adopting the month of June. A total of R71 168 was raised. In keeping with the “bigger, bolder, better” theme, and an exciting first in South Africa, a giant yellow ribbon was wrapped around the shopping centre for the entire month of June, with companies sponsoring a section of the ribbon in recognition of which their logo was displayed on banners outside the Centre. It was hugely beneficial for the centre as they got a lot of free publicity throughout the month.
Bluff Towers also saw eager teenagers gather at the Centre on the 2nd June to take part in a Trolley Endurance Race, with the exhausted winning team, Grosvenor Boys High, completing 81 laps in 50 minutes.
MAY 2007 
Sunflowers poured in from local and surrounding Pietermaritzburg Schools
to support the Sunflower Fund at Liberty Midlands Mall.
Liberty Midlands Mall adopted the month of May in The Sunflower Fund Retail Competition. A total of
R16 000 was raised from selling an overwhelming amount of handmade sunflowers from local schools. Liberty Midlands Mall benefited by creating a huge public interest in the project through partners such as The Witness and East Coast Radio and attracting customers from further abroad, in the catchment area of northern KwaZulu Natal. This campaign was incredibly successful and we at Liberty Midlands Mall look forward to next year's campaign!
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